In one of her previous roles at Citi, Lesley provided leadership in her team’s effort to define a business digital roadmap while working in partnership with global digital and technology organizations.Īccording to Luchetti, another reason Lesley was selected is that she links her current team and the Partnerships and Franchise Development team with the effect of enhancing Citi’s ability to generate end-to-end strategies for clients and partners. In appointing Lesley, Citi is prioritizing a data-oriented and digital-first approach to its expansion strategy. Before joining Citi, she was head of marketing and sales strategy at Morgan Stanley and head of regional sales and marketing at Wells Fargo’s Eastern Community Bank. Prior to that, she served as head of shared services for Citi’s US Retail Bank for about eight years. Lesley will retain her most recent role as head of Citi’s US Consumer Partnerships and Franchise Development team. Lesley, who has held the role on an interim basis since September, will report to the head of US Consumer Bank Gonzalo Luchetti and will have a matrix reporting relationship with Citi’s chief marketing officer. Citi has named Elyse Lesley chief marketing officer of its US Consumer Bank after a thorough selection process of both internal and external candidates, the company announced in a press release.
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